14 ways to bring about best practices in marketing
Low Lai ChowWarc
According to a global analysis by Havas conducted on 700 brands and 134,000 consumers from 23 countries, the majority of the consumers surveyed would not care if 73% of brands suddenly disappeared from the face of the earth.
Why is that so? Will Gilroy, the director of communications for the World Federation of Advertisers (WFA), who cited the above finding at a session of ad:tech ASEAN held in Singapore in July 2014, thinks it all boils down to a disconnect between people and brands and he...