Campaign details
Brand: eve SleepAgency: Creature
Exec summary
This is a paper about how a mattress company took on the entertainment industry.
The pandemic should have been good for eve Sleep (eve) - they are a D2C mattress brand at a time when the perceived value of sleep had never been higher and the thought of going to a shop to awkwardly lie on a mattress has never been less appealing (or, frequently, less legal).
But all this came with an unforeseen consequence. Where eve had been the voice of sleep wellness - indeed the very idea...