Design consultancy: Studio MinervaAdvertiser: Eve Sleep
Executive Summary
At the outset, people said it would be incredibly difficult to build a brand around a mattress. They said that people just buy them, put a sheet over them and forget about them. They were a commodity.
However, in under three years, eve sleep transformed from a big idea to a globally recognised lifestyle brand that broke all category norms. With worldwide collaborations, global press and media coverage, an ever-growing range of sleep products and over 53,000 social media followers, the UK's first 'bed in a box' now has...