Eve Mattress

Eve sleep, a mattress company, increased sales and awareness in the UK by redesigning its packaging and branding to break category conventions with bright colours and ques of being wide awake.

Design consultancy: Studio MinervaAdvertiser: Eve Sleep

Executive Summary

At the outset, people said it would be incredibly difficult to build a brand around a mattress. They said that people just buy them, put a sheet over them and forget about them. They were a commodity.

However, in under three years, eve sleep transformed from a big idea to a globally recognised lifestyle brand that broke all category norms. With worldwide collaborations, global press and media coverage, an ever-growing range of sleep products and over 53,000 social media followers, the UK's first 'bed in a box' now has...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands