Campaign details
Brand: European ParliamentBrand owner: European ParliamentEntrant company: Ogilvy Social Lab BrusselsIdea creation: &Co, CopenhagenMedia: Ogilvy | Social.Lab Belgium, BrusselsPR: Ogilvy | Social.Lab Belgium, BrusselsMarket: EuropeSector: PoliticsMedia channels: Cinema, Online display, Online video, Outdoor, out-of-home, Public relations, Radio & audio, Social Media, Television, Websites & mcirosites, Word of mouth, influencersBudget: 5 - 10 million
Executive summary
At a time when Europe is experiencing a decline in voter turnout and where the whole continent is facing an increasingly polarizing and nationalist...