Nike Inc (Apparel)

This Company Profile from Euromonitor provides key details and analysis of Nike Inc., the US-based apparel and footwear giant.
  • As post-pandemic wellness movements reach their peak, and as consumer spending tightens, sportswear growth is expected to slow.
  • Western brands are seeing growth slow in China as domestic companies outcompete foreign players; Nike and its rival adidas will need to build their presences with an understanding of the country’s unique market and culture.
  • Nike is transforming its retail strategy, accelerating its emphasis on direct-to-consumer sales by incorporating advanced analytics, innovative shopping and Web 3.0....

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