Aldi Group (Retail)

This Company Profile from Euromonitor provides key details and analysis of Aldi, the German discount retailer.
  • While Aldi lost customers during the pandemic to more premium supermarkets, in 2022 inflation and a cost-of-living squeeze may drive buyers back to the company’s cheaper offering.
  • Despite experiencing difficulties in Germany, Aldi is focusing on overseas markets to drive growth, and looking to replicate its success in the US, UK and Australia in China.
  • In order to stay competitive, Aldi is looking to build a more sustainable business, for example, by investing in its waste and building its own circular economy.
  • The company is investing in new technologies to improve sustainability and user experience, such as e-commerce capabilities and...

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