Video games in Asia Pacific

A regional overview of video games in Asia Pacific, including leading companies and brands, forecast projections and country snapshots.
  • Video games presented strong growth in Asia Pacific in 2018, thanks to growth in all countries except Japan.
  • Mobile games also led growth in video games in 2018, because free-to-play is attractive to new players; thus, more gamers continued to enter the market.
  • Leading players such as Tencent Holdings and NetEase.com maintained their strong positions with their flagship games.
  • Sales via e-commerce are accelerating thanks to mobile games and young gamers increasing – in-game purchases and the rising smartphone penetration rate are driving growth for this channel – however, government regulation on gaming, especially in China and South Korea,...

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