The megabrands: The top 100 FMCG brands worldwide

Looks at the biggest FMCG brands in the world, including what the megabrands are and categories that count in the top 100.
  • Across the eight FMCG categories, retail sales value is highest in Asia Pacific for all but one (pet care, highest in North America).
  • Consumers’ turn against sugar has had a significant impact on the megabrands, and while the top two on the list (Coca-Cola and Pepsi) are unchanged in rank from 2014’s data, they both face a more difficult future.
  • Beauty and personal care brands’ status as second most numerous in the megabrands list is a good indication of consumer demand for premiumisation.
  • Beauty and personal care brands’ status as second most numerous in the megabrands list...

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