The impact of Coronavirus on customer experience: Lifestyle brands vs customer journey

For lifestyle brands, relevance remains critical, but will be more elusive – consumers that spend more of their time at home will socialise differently, need different products, and will engage brands differently.
  • A new set of soft drivers and market pressures is already emerging.
  • Physical stores for example will play a different, more distinct role for consumers, less and less about transactions, more about brand engagement.
  • Lifestyle brands are contending with a new normal and must adapt quickly to remain relevant in a post COVID 19 market environment.
  • Brand loyalty and heritage are the core assets for lifestyle brands especially during a period of economic slowdown or in time of crisis....

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