Super premium beauty and personal care in the US

A category analysis of premium beauty and personal care in the US.
  • Retail value sales grew by 5% in 2021 to USD10.0 billion.
  • Super premium fragrances was the best performing category in 2021, with retail value sales growing by 7% to USD3.9 billion.
  • Estée Lauder Cos Inc was the leading player in 2020, with a retail value share of 15%.
  • Retail sales are expected to grow at a current value CAGR of 4% (2021 constant value CAGR of 2%) over the forecast period....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands