Sugar confectionary in Latin America

A regional overview of sugar confectionary in Latin America, including forecast projections and country snapshots.
  • Brazil and Argentina were both plagued by economic difficulties over the review period.
  • Growth in confectionery depends on consumers having spare disposable income, and a recession that consumers feel in their wallets is therefore going to have a direct impact on sales.
  • raditional grocery retailers will remain a dominant presence, although supermarkets, hypermarkets and convenience stores are likely to make gains as they expand.
  • Warning labels on packaging and a general trend towards health and wellness mean that consumers are increasingly aware of the nutritional risks of sugar confectionery....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands