Shopping reinvented in home and garden

This report examines how shopping is being reinvented in the home and garden industry. ‘Shopping reinvented’ is one of the eight most influential megatrends shaping consumer markets.
  • Shopping is constantly in a state of re-invention; it requires companies to identify and embrace new consumer habits, while catering to those that already exist. Shopping today is about building a relationship, rather than completing a transaction) and merchants must be prepared to engage anytime and anywhere.
  • While the shopper journey presents an opportunity to differentiate from the competition, it also poses challenges in the form of a fickle and less forgiving consumer base as well as identifying which sub-trend would work best for the brand or manufacturer.
  • Creating an immersive shopping experience only heightens consumer engagement and serves as...

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