Megatrends: Diversity and inclusion

Euromonitor explores the drivers of the diversity and inclusion ‘megatrend’, going on to suggest opportunities and challenges for the corporate world.
  • In an increasingly diverse global market that values ‘none-size-fits-all’ products and services, businesses will need to develop universally applicable and accessible designs.
  • Consumers are not mere bystanders: one in three stated that they prefer brands that share their values, while two in five said that they like to engage with brands.
  • Where consumers remain sceptical about trusting corporate sources, they are open to the views of companies’ employees, who should be seen as a source of authenticity and transparency.
  • In this vein, businesses are moving beyond reluctant compliance with DEI expectations to reflecting these values in their workforces....

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