Lessons from China's recovery post-Covid-19: Consumer goods and service sector analysis

Looks at China'a recovery post-Covid-19 across a range of sectors, including travel, consumer health, beauty and personal care and retailing.
  • Corporates need to be aware of consumers’ shopping prioritisation and opportunities in expenditure flow (shift to domestic market) amid and post-COVID-19.
  • Consumer awareness of emotional and physical wellbeing has been heightened by the pandemic and will stay.
  • Despite cautious spending likely to linger for mass consumers, holistic health, home hygiene and internal happiness are nevertheless long-term shifts and should be the focus of corporates’ recovery and innovation strategy.
  • Strengthening e-commerce to achieve channel diversification is merely one aspect of building digital agility in the post-COVID-19 era - boundless engagement with consumers through a mix of omnichannel marketing tactics and digital...

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