Legal Cannabis and the Tobacco Industry: Seeing the Buds for the Weeds

Provides an overview of the legal cannabis and tobacco markets, including regulation and supply chain and tobacco implications.
  • There are currently four times as many smokers as cannabis users in the world, however – particularly in developed markets – use of cannabis is soaring while tobacco use plummets.
  • While cannabis decriminalisation and legalisation initiatives are currently primarily focused on the US and Canada, their relevance will be international through the setting up of regulatory frameworks, providing branding, positioning and distribution benchmarks.
  • The lack of federal regulation in the US means that tobacco companies will be looking in the meantime at international markets, with Canada offering a clear opportunity.
  • More and more cannabis consumers are looking...

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