Laundry care in Western Europe

Provides a regional overview of laundry care in Western Europe.
  • Liquid tablet detergents and concentrated liquid detergents have been driving growth in actual value sales terms over the historic period.
  • Liquid tablet detergents will continue to grow, supported by increasing demand for convenience, with manufacturers continuing to innovate with increasingly sophisticated concentrated formulations, which will reduce the need for consumers to buy a number of separate specific products.
  • Overall sales remained at year-earlier levels during 2020, against the backdrop of the pandemic.
  • However, standard powder detergents were enjoying something of a mini-renaissance, with consumers buying in bulk, both to reduce shopping trips to physical stores and for the better price...

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