Innovation and disruption in alcoholic drinks: Raising a glass to the new consumer

Offers an industry overview of alcoholic drinks, including innovation and disruption caused by changing consumer attitudes.
  • Mindful drinking is rapidly altering the entire alcoholic drinks landscape, with artificially-tailored alternatives formulating an anti-trend that has the potential to revolutionise the industry.
  • Convenience, sustainability and environmental credentials will only gain further momentum in an era of social media proliferation where appearances and design are more important then ever.
  • Open source technologies allowing for higher traceability, sensory experimentation beyond the confines of flavour, crowdsourced initiatives and the use of AI will formulate the industry’s future.
  • While authenticity and heritage retain their importance, imaginative twists on established formulas and straddling the line between categories will provide fresh...

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