How to meet the connected consumer's need for a seamless mobile commerce experience

This strategy briefing explores how merchants can best create a seamless mobile commerce experience.
  • Mobile does not play a significant role in the pre-purchase process for an in-person or computer-based purchase; in contrast, mobile buyers rely more heavily on digital channels when shopping.
  • Some 7% of global consumers not only make mobile purchases, but also leverage their mobile phones for every step of the path to purchase - still low in absolute terms, the figure signals potential, with all in mobile shoppers accounting for half of mobile payment makers.
  • While the computer remains the digital device of choice, global consumers are increasingly shifting towards the mobile phone when making a payment....

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