Disruptors: How companies need to prepare for the super app era in commerce

Looks at how companies need to prepare for the super app era in commerce by examining how WeChat birthed the revolution and how super apps have spread across Asia.
  • A super app is a do everything mobile app, with the best combining all aspects of a consumer’s digital world into a single platform.
  • WeChat emerged as the revolution’s poster child, owing to its success in leveraging the social platform as a jumping off point for other services in areas like retail and finance.
  • While many super apps are rooted in the messaging domain, like WeChat, others started in the transportation domain – this notion is best illustrated by the super app battle unfolding in Southeast Asia between Grab and Gojek.
  • Players such as Alphabet, Facebook and Uber continue to...

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