Competitive strategies in luxury goods

Looks at the state of play for luxury corporates, as well as the competitive landscape and competitive outlooks.
  • As tech and social media brands and companies increasingly enter in the luxury retailing segment, more aggressive competition will be seen across all distribution channels in the industry.
  • Luxury companies continue to bet on acquisitions to expand their product or brand portfolios and tap into other market segments as well as diversify their operations.
  • Luxury corporates are embracing the mobile channel and personalisation of product offerings.
  • By collecting and analyzing big data and building consumer profiles, brands aim to improve the overall user and customer experience....

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