Campaign details
Brand: Visit Finland + FinnairAdvertiser: Visit Finland + FinnairAgency: SEKCountry: Finland
Countries in which effectiveness was proven
Germany & United Kingdom.
Campaign background
In 2015, winter season overnight stays in Finland were in heavy -11% decline while other Nordic countries were growing: Norway +9%, Sweden +8%. Finland had been the number one Nordic destination for Russians, but the number of registered overnights from Russia was in a deep -42% slump.
With 6,2 million overnights, Germany is the most important market for the Nordic countries. Market shares in overnights from Germany were...