Visit Finland and Finnair: 100 Days of Polar Night Magic

Visit Finland, the official travel guide for Finland, and Finnair, a Finnish airline, launched a digital campaign in the UK and Germany to encourage millennials to visit Finland for a winter vacation.

Campaign details

Brand: Visit Finland + FinnairAdvertiser: Visit Finland + FinnairAgency: SEKCountry: Finland

Countries in which effectiveness was proven

Germany & United Kingdom.

Campaign background

In 2015, winter season overnight stays in Finland were in heavy -11% decline while other Nordic countries were growing: Norway +9%, Sweden +8%. Finland had been the number one Nordic destination for Russians, but the number of registered overnights from Russia was in a deep -42% slump.

With 6,2 million overnights, Germany is the most important market for the Nordic countries. Market shares in overnights from Germany were...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands