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Campaign details
Brand: DurexAgency: TMW UnlimitedClient: Reckitt BenckiserCountry: United Kingdom
Campaign Background & Summary
Despite offering a full range of products aimed at promoting sexual well-being, most consumers perceive Durex as a functional condom brand alone. To remedy this, we decided to take a more emotional position on sex and love, changing the perception of Durex to a fun and playful sexual health brand. We chose to talk to lovers and address one of the biggest problems in modern relationships; technology.
We called on couples to...