Swedish Tourist Association: The Swedish Number

The Swedish Tourist Association (STF), a tourism promoter, used a phone app to connect with younger Swedes and convince them to join the STF by creating a worldwide phone number for them to promote Sweden.

Campaign details

Brand: Swedish Tourist AssociationAdvertiser: Swedish Tourist AssociationAgency: INGOCountry: Sweden

Countries in which effectiveness was proven

Germany, Netherlands, Sweden, Turkey & United Kingdom.

Campaign background

What is the STF?

The Swedish Tourist Association (STF), founded in 1885, is an organisation dedicated to promoting the domestic tourism industry in Sweden, connecting Swedes (and tourists) with the country's more obscure cultural heritage and nature. They run hostels and a membership scheme, relying on fees and bookings to generate the funds to invest in developing and maintaining Sweden's countryside and culture.

What was the problem?...

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