Sanex advanced

This article describes how Sanex, the toiletries brand, ran a campaign across Europe that urged people who were ignoring their skin to take action.

Sanex advanced

Campaign Background & Summary

We were tasked with launching Sanex Advanced, a range of shower gels, deodorants and lotions that are designed to address specific skin problems. This range brings the benefits of premium (non- medicinal) brands in the pharmacy channel, to the supermarket and drug store.

We uncovered three key challenges…

Millions of Europeans suffer from skin problems, like extreme dryness or atopic-prone skin. Even those who are concerned with their health are living with their skin condition, ignoring the symptoms they experience, unless they become very serious. How could we get people to stop ignoring their...

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