Polo: Drive confident
Campaign details
Brand: PoloAgency: DDB Berlin / DDB Team BlueClient: VolkswagenCountry: Germany
Campaign Background & Summary
Small cars aren't small cars anymore
Models have all grown in size. Premium brands are entering this sub-segment. Competition is fierce. Not only in pricing, but in stuffing the cars with technology that used to be a privilege for much larger cars.
What used to be the funny little city car has evolved into a segment growing in sophistication. As have demands. Safety and reliability have become green fees, differentiation sought after in fighting...