Peugeot 407 – Toys
Brand Name: Toys': Peugeot 407 International LaunchAdvertiser: Automobiles PeugeotAgency: BETC Euro RSCGPrize: Biz Challenge silvCategory: Brand Launch
SUMMARY
The Peugeot 407 was to replace the 406 within the M2 segment (upper middle range class), a major segment of the European market. However this segment is unappealing due to its limited variety compared to the M1 segment and does not have the advantage of the prestige of the upper class range. The 407 needed to stand out ahead of the German-made sedans such as VW Passat,...