Kia Carens: Growing up can be fun
Campaign details
Client: Kia Motors EuropeBrand: Kia CarensAgency: Innocean Worldwide EuropeCategory: AutomotiveCountry: Germany
The loudest voice in motoring, Jeremy Clarkson, has on more than one occasion said that "people carriers are for people who have given up". A sweeping statement from the opinionated front man of the TV show "Top Gear". But as he speaks to a loyal weekly audience of around 350 million people worldwide, it's a hard image to shake off. Even though it's not (completely) true. When you have kids, it...