Ford Ecosport: The app for real life

The case study describes how Ford, a car manufacturer, promoted its new EcoSport model across Europe by focussing on its 'Applink' technology which allows drivers to sync their smartphone apps with the car.

Ford Ecosport: The app for real life

Campaign details

Client: Ford EuropeBrand: Ford EuropeAgency: Blue HiveCategory: Small BudgetCountry: United Kingdom

EcoSport is a whole new type of vehicle for Ford, so was an unknown product within the company's European markets. The challenge was to create and establish a marketing position for the car and achieve that through a powerful, original marketing idea.

Ford's first compact-SUV (sports utility vehicle) also faced stiff competition from vehicles already out on the road including Nissan Juke, Vauxhall Mokka and Peugeot 2008. It was clear that...

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