Febreze: WYGS Noseblind

This case study explains how Febreze, the odor elimination brand, persuaded people that they had become immune to smells to increase sales in the UK and Ireland.

Febreze: WYGS Noseblind

Campaign details

Brand: FebrezeAgency: Grey Düsseldorf GmbHAdvertiser: Procter & Gamble International Operations S.A.Country: Germany

Campaign Background & Summary

UK and Ireland relied on NPD to drive sales whilst core products stagnated Febreze is the second biggest European Air Care brand in Europe.

Since 2010, it has focused on NPDs to drive growth. Simultaneously, the brand saw its core products - Fabric Refresher, Aerosol, Plug-in and Car – stagnating badly.

What was worse: during this time Febreze had failed to attract new users.

The result: in the UK and Ireland FY14/15...

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