Evian baby & me
Campaign details
Client: EvianBrand: EvianAgency: BETCCategory: Best demonstration of Integrated EffectivenessCountry: France
Evian is one of the best known mineral waters sold in the world, despite a very limited media budget.
The market struggles to convince consumers of the difference between tap water and mineral water. Most people believe that all waters are equal. The recession hasn't helped the situation; consumers are reluctant to spend money on bottled water when they can get it for free from a tap. A recent study from MINTEL showed that only...