Campaign details
Brand: BoseAdvertiser: BoseAgency: Grey LondonCountry: United Kingdom
Countries in which effectiveness was proven
France, Germany & United Kingdom.
Campaign background
Bose has been a leader in the audio category for over 60 years, fuelled by incredibly passionate engineers. For much of this time, Bose focused on direct advertising with rational messaging, relying on their impressive product innovations to speak for themselves.
But in late 2008, Beats by Dre launched its first headphones, changing the dynamics of the headphones category almost overnight. More importantly than Dr. Dre's sound credibility, they made headphones...