Booking.com: Booking Loves

Booking.com, an online travel agency, launched a digital campaign, ‘Booking Loves’, in France, Germany and the UK to generate site traffic by creating targeted video content.

Campaign details

Brand: Booking.comAdvertiser: Booking.comAgency: Virtue AmsterdamCountry: Netherlands

Countries in which effectiveness was proven

France, Germany & United Kingdom.

Campaign background

Booking.com (BDC) became the world's largest Online Travel Agency (OTA) by crafting their conversion funnel and sales infrastructure to perfection. Their sales funnel is so good, that they rank at the top of every accommodation-related search query on Google.

It made the Amsterdam-based company (part of Priceline) market leader with approximately 70% of the entire market, where the remaining 30% is served through Expedia & Hotels.com.

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