BMW Motorrad: One World. One RG 1200S
Campaign details
Client: BMW GroupBrand: BMW MotorradAgency: ServiceplanCategory: AutomotiveCountry: Germany
There are products that define a category of their own and, for years, the R 1200 GS was the bestselling motorbike in the world. When such a big seller is updated, the manufacturers usually take a very careful approach as even the smallest of changes is perceived as a revolution.
In the past, model updates were eagerly awaited by fans. However, about six months before the actual world premiere of the new GS, the...