ESOMAR Congress 2011: a report on key sessions and themes
Manfred Mareck
Browse all the papers from ESOMAR Congress 2011
Day one: LVMH, Coca-Cola, Heineken, mobile and more
The opening keynote of ESOMAR Congress 2011 was given by Professor Richard Wiseman, a former magician turned psychologist who used a range of tricks to provide ample proof that our eyes are deceiving our brains, our perceptions are unreliable and devoid of reality, and we are unable to predict our likely behaviour with any level of accuracy.
After all, if one of MR's major objectives is to collect data and...