Introduction: The necessity and inevitability of video-based research
Market Research follows the way consumers communicate. The advent of postal services, telephone, and development of the internet brought about similar jumps to postal, phone, and online research. The future of online communication is audio-visual, making video surveys and large-scale video data collection inevitable. NAILBITER was formed by industry veterans to push the boundaries of quantitative video market research to uncover new ways of measuring brands and marketing.
Big FMCG manufacturers and retailers have access to an unprecedented amount of data to make key marketing and brand decisions. Yet these companies are...