Transforming LGBT opponents into allies: How research guided program strategy and the behaviour and attitudinal shift that resulted from it

This paper explains how Kantar TNS Cambodia turned LGBT opponents into allies through a research guided program strategy.

Preface

The first ever report about Opinions, Attitudes and Behavior toward the LGBT population in Cambodia carried out by our firm – Kantar TNS Cambodia – (Vinh et al, 2015) reveals that the majority of straight respondents (86%) rated discrimination toward Lesbian, Gay, Bisexual, and Transgender (LGBT) people as the top problem facing this group. Almost half of the population in Cambodia is opposed to those within the LGBT community making assertions that homosexual people are acting against their nature, are not normal, and behave against Cambodian culture and traditions.

Key findings from the research have been used by the...

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