Introduction
From the early hunter-gatherer days, the human tactile sense has served to communicate attributes of items in the environment, to detect pain or a friendly hug. Today, brands understand the effects of a positive tactile experience and will do anything to get you to hold or try their product. Think about this next time you're shopping at Best Buy or the Apple store.
A successful brand will consider the multi-sensory customer experience and when it comes to creating marketing materials, physical media has a clear advantage.
Compared to digital advertising, direct mail has been proven to have a deeper...