The wave of automation: Surfing lessons from a researcher

Dmitry Gaiduk

Automation and neuro-research are two huge waves in the consumer research market, and they are predicted to revolutionize the industry by merging into one - automated neuro-research - a process understandable and accessible to all.

Introduction

The needs of contemporary consumers are changing rapidly. They want to receive research results faster. Automation is starting to penetrate into all spheres of research. However, automation of traditional surveys is only part of the solution as they are no longer sufficient for an insightful understanding of consumers. Currently, the demand for unconscious data is increasing very quickly, but for the majority of market stakeholders, neuromarketing research still remains an expensive and cumbersome thing.

Automation and neuro-research are the two biggest waves in the consumer research market ocean. In the nearest future, they will revolutionize the entire industry by...

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