The future is voice: How voice technology is changing the world of people and brands

Provides suggestions on how brands can build stronger and more meaningful relationships with consumers, through understanding how new technologies – and voice technology in particular – are affecting people in the digital era.

Introduction

Digital Anthropology is at the heart of our paper. We started by understanding the human relationship with voice technology. We then use the insights from Digital Anthropology to enhance brand love. Here, we provide suggestions on how brands can build stronger and more meaningful relationship with consumers through the understanding of how technologies are impacting people amid the era of digital technology.

The first part of the paper discusses the human-machine relationship. We have discovered a fascinating and unique relationship between people and machines. It cannot be compared to the depth and complexity of human-human relationships and perhaps never...

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