The court case for research: "Your honor, I object … this is the future of automation!"

Katia Pallini and Annelies Verhaeghe

This paper discusses the future of the research industry and whether automation is the ultimate killer of creativity for the industry.

Introduction

Will it end up like 1760 when the Western world shifted from agricultural jobs to industry? Will automation and the rise of artificial intelligence lead to job reorientation as during the Industrial Revolution? According to an Oxford study, there is a 61% chance that the market research analyst job will be replaced by robots in the next 20 years. There is no doubt automation will impact (it already started to do so) the world around us and mark the research industry.

Technological developments are creating new playgrounds for research automation. Evolutions in big data allow us to process massive...

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