The Danone Activation Studio: Turning consumer insights into company-wide memes
Anouk Willems, Tom De Ruyck and Annemiek TemmingInSites Consulting and Danone
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Introduction
Demonstrating impact is more than ever the name of the game for insight professionals. Together with Danone Benelux, we took on the challenge to turn insights into action across the organization. We developed a collaboration platform, the 'Danone Activation Studio', helping Danone 1)to identify their consumer insight enthusiasts across the different teams, 2) to share insights with more people in a faster way, 3) to make insights better...