Sustainable Research

This paper discusses how PepsiCo, the beverage manufacturer, is developing a 'sustainable' research approach, using the example of Brazil.

Sustainable Research

Ana AlvarezPepsiCoFiona BladesMESH Planning

Introduction

We recognise that there is a big, brave idea behind creating Sustainable Research.

When trying to do anything with an ethical underpinning the work comes under intense scrutiny. We knew from the start that there would be moments when challenges would occur, such as finding the right community leaders. There have been times when we needed to take a break to come back with refreshed ideas, but we've kept going because the promise of creating something truly ground-breaking and transformative for the market research industry was always our goal.

We...

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