SUPERCRUNCH Data design thinking: From under-leveraged data towards data-based solutions

David Kaufmann and Norbert Wirth

SUPERCRUNCH By GfK, a German marketing analytics provider, introduced its Data Design Thinking templates to help turn concepts into specific analytics challenges and clearly defined use cases.

Introduction

Companies across the globe have realized that there's a lot of value in data and that activating this value can provide a significant competitive advantage. It doesn't come as a surprise that data driven solutions are seen as key enablers of modern marketing, however there's a tremendous need to bridge the gap between the required science, technology and commercial perspective.

In most companies there is a lot of data available - some of it hidden away in silos, some easily accessible. Many businesses have invested heavily in the required infrastructure to "do something" with all this data, so the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands