Introduction
The time for working with machines is now
In today's changing business environment innovation has become an essential factor for organisational survival (Kim et al., 2012), as competition has rapidly intensified with shifts in technology and the increasing globalisation of markets (Deeds et al., 2000). Particularly within Europe, innovation is considered one of the only remaining tools for companies to maintain growth levels (OECD, 2015) - an aspect of significant importance for companies as it is proven nearly impossible to restart growth once stalled (Christensen and Raynor, 2013).
Ensuring that value is created by new products, awareness of customer...