Sonae Sierra MyCourt – New paradigms in shopping centers: Developing different and meaningful retail spaces

Alisson Ávila, Diogo Teixeira, Rafael Pelote and Tatiana Abreu Romão

Sonae Sierra, an international retail estate company, conducted research to gain insights into shoppers' eating habits and environments in order to improve its food courts.

Introduction: The starting point of this project

Currently it is a taken truth that retail, and shopping centers in particular, need to provide experience in order to be relevant to consumers. Food courts are an essential part of this experience formatting the reality of modern retail and as a fragment of consumers' lives.

At a first glance, it seems a simple challenge but it is a much harder, dynamic and complex objective to achieve.

But let's start from the beginning…

In the past shopping centers1) were all about shopping and convenience. One of the first malls to appear...

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