Research communities in Asia Pacific: A review of similarities and contrasts

Ray Poynter

This paper looks into how online research communities are being adopted in Japan, China, India, Singapore and Vietnam.

Research communities in Asia Pacific: A review of similarities and contrasts

Ray PoynterVision Critical, UK

Introduction

Online research communities have become a mainstream approach in the market research world (Poynter and Kaylor, 2012). Communities are widely described as the fastest growing of all the major, new research methods, with current estimates placing them at about 3% of all market research spend and with some forecasts predicting that communities may account for 15% – 25% of all research spend within a few years (Murphy, 2012) (Fernandez, 2012) (Conner, 2013). If these figures are even broadly correct, then research communities will...

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