Modern killer disease uncovered: Mobile research on the path to diabetes - a new way of surveying China's contemporary healthcare threat

This paper argues that mobile should be used more widely by researchers in order to conduct large-scale studies in emerging markets quickly, accurately and efficiently.

Modern killer disease uncovered: Mobile research on the path to diabetes - a new way of surveying China's contemporary healthcare threat

Nico Jaspers and Wander MeijerDalia Research and MRops

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Preface

It has until now been difficult to conduct large-scale studies in emerging markets efficiently, quickly and accurately. Whereas mobile offers the perfect platform to do that, it has not yet been fully embraced by the market research industry. In this paper, we demonstrate that it can and should be used more widely.

We chose a particularly difficult subject matter –...

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