Millennial lens: Deep-dive into much more than an age group

Voices Research & Consultancy, an agency in Argentina, conducted research to understand the tensions present in society across different ages.

Introduction

Empathize to shorten distances

Young Millennial' analyses are riddled with anxious and stereotyped interpretations focused on dimensioning cracks and connections with the previous generations.

In this sense, data obtained from empirical research (quantitative and qualitative) tends to be understood through adult values (Gen X - Baby Boomers) built around the sensitivity of a different history, culture and societal time.

In this document, we resolve to understand more than just an age cohort. We are interested in being in tune with the atmosphere of the time, charged with tensions (some evident and others latent) that have as a center a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands