Market Research – Connecting Data and Driving Lifetime Value

Microsoft, a technology company, details its journey to connect data across its customer ecosystem through influencing, changing management, and creating the LTV initiative globally.

Executive summary

We live in an increasingly dynamic world of services and technology. When technology is on the customer's side, this dynamic ecosystem can add efficiency and value, it's connected. However, when this connection does not exist, efficiency and value are lost.

At Microsoft, we're on a journey to connect data across our customer ecosystem. Connecting data from disparate products and services enables us to better understand customers. Through fully understanding our customers, Microsoft is positioned to meet their needs and drive Lifetime Value (LTV).

Research - partnering with Finance and Engineering teams - has played a critical role in...

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