Managing participants' motivation. How to reduce abandoning of panels in an emerging nation

This article deals with the difficulties a researcher faces when attempting to set up a consumer panel in an emerging nation.

Managing participants' motivation. How to reduce abandoning of panels in an emerging nation

Jorge Zamora Faculty of Management Studies, The University of Talca, Chile

 

INTRODUCTION

Panels in the World

In western countries, panels are quite normal whereas they are applied only occasionally in developing countries. However, the information such longitudinal studies provide is of benefit to private companies, public institutions and also to consumers.

The availability of consumer knowledge represents a strategic advantage for producers and distributors of goods and services. In segmenting the market, consumer panels...

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